4.3 Forty

4.3 Forty is a performance coaching and mindfulness company. They strive to create a space for everyone to be their best self.

"At 4.3 Forty, we believe every person deserves to play the game at the highest level. Let’s be honest, life is a game, and we’re all playing it. If you’re stuck, overwhelmed, and looking for a routine to get you back into the game, then look no further. Our passion is to create a space for people to discover their own personal empowerment through acceptance and acknowledgment, creating routines that play to their strengths, and playing a game they love to play that keeps them thriving." - Performance coaching: 4.3 forty coaching. Performance Coaching | 4.3 Forty Coaching. (n.d.)., from https://43fortycoaching.com

4.3 Forty is a Business Coaching and Lifestyle Coaching brand that was started by Azizuddin Abdur-Ra'oof, a former NFL Football player. Ziz is an inspirational speaker who loves sports and improving the lifes of those around him.

The goal of the 4.3 Forty Brand language was to create a very bold statement that appeals to all.

The use of the lightning bolt was a slight nod to Ziz's previous career in the NFL and also envokes a feeling of power. Paired with the Racing Sans One font, the inital logo sends a strong and clear message. Paired with the Calibri - Regular font, this logo has great balance. It is bold, strong, and bright but also inspirational and modern.

In keeping the brand language only 4 total colors, we are able to play with the logo shape and orientation of the wordmarks to create unique looks on every platform.