How I Got Here: My Journey Into Wedding Stationery Design

As most creatives, this story starts not with a business plan, but mostly by accident.

For years, I have worked with teams to build brands, manage creative campaigns, and help organizations communicate who they are through design and storytelling. I have always been drawn to the intersection of strategy and beauty - thoughtful designs & intentional meaning.

Then, the "happy accident", my cousin, who is now a long time co-worker, was planning her wedding and wanted something she could both use at the celebration and keep afterward as a sentimental reminder. She’s a huge fan of custom, handmade, and deeply personal details, so after tossing around a few ideas, we landed on shoes.

More specifically, reception shoes. Ones she could dance in, the kind that would carry the scuffs, champagne spills, and love-soaked memories of the night. I hand-painted them with her and her husband’s names, their wedding date, her bouquet flowers, and small elements from their love story — scuba gear for their first trip together, paw prints for their dogs, and other tiny symbols that made it uniquely them.

Now, more than ten years later, those shoes still sit in their home, framed in a shadowbox alongside other keepsakes from their wedding day.

After that, it became my thing. I started painting shoes as shower gifts for friends — fun, personal reception shoes that told a story. It was my creative signature for a while. Then one day, a family member said she didn’t want shoes… she wanted Save the Dates.

I have the "I can do that" gene. From running a half-marathon with zero (and I mean zero...) training, to building large-scale seating displays, I fully think I can do just about anything - or at least give it a try (I don't think I will be running more half-marathons anytime soon). When our family friend asked me to design their Save the Dates, I approached it just like I do any branding project. After all, this is their wedding brand. But wedding stationery is a completely different beast from branding. You don't just have to design the brand - you have to produce it and produce it well...

That project opened my eyes to a completely new world - one where design wasn't just strategic but deeply personal. I fell in love with the process from meeting new couples to choosing paper, layering texture and shapes, and crafting something completely unique to every couple we work with.

Today, my studio creates custom stationery and installations that tell a cohesive story from start to finish. From the very first guest experience of Save the Dates to Day-of details and even keepsakes that live on after the wedding. I believe in design that feels intentional and true to the people it represents.